by Steve Schramm | May 17, 2022 | Business & Strategy
About 5 years ago, there was a huge move toward the concept of “productizing” your services business. In my space, website design, this became especially big. The point of productization was to go even further beyond the familiar concept of “niching down.” Most...
by Steve Schramm | May 17, 2022 | Marketing & Writing
The digital space today is extremely noisy. Everyone has an opinion. One thing is for sure, if you have a product or service, you MUST be talking about it. Otherwise your business will be lost in a sea of obscurity. But HOW you talk about it matters a great...
by Steve Schramm | May 17, 2022 | Design & Development
As a creative entrepreneur, I love bringing a new idea to manifestation from nothing. It’s one of my favorite things about business, opportunity, etc. But you don’t always have to start from scratch. In fact, sometimes you probably shouldn’t. Another way...
by Steve Schramm | May 14, 2022 | Business & Strategy
How do we evaluate whether a choice we have is in our best interest? What factors should go into making such decisions? No doubt, there are a plethora of possible answers.But I would argue that almost no metric is more important than that of your personal freedom.What...
by Steve Schramm | May 14, 2022 | Marketing & Writing
“Money is a poor motivator” – A *really* wise person, somewhere It is so easy to get caught up in the emotional consequences of audience-building. It’s a two-edged sword, really. On the one hand, there has been no other time in history like...
