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Articles
Help! My Web Designer Stopped Answering (What to Do When Your Web Designer Ghosts You)
It’s crunch time. You’ve got a deadline looming or an important announcement to make, so you give a call to your friendly neighborhood website designer to get the work done. (You know, the guy or gal who built your site a year or two ago, but you haven’t spoken to...
The Business Owners Prime Directive: Marketing Must Be Ethical
I have been in the marketing world for what feels like a very long time, although it’s not quite even been a decade yet. In that time, I have learned much in the way of tactics and strategies. But one of the most important lessons I’ve learned is this: Marketing that...
15 minutes or less
Commitment is really hard. And trying out new things can be difficult, especially when you have lots of external pressure and the internal motivation is not necessarily there. Can you relate? If you find yourself in that sort of situation, I think one of the best...
What is a Learning Management System (LMS)?
While NorthMac Services serves a variety of customers, our “bread and butter” are those with eLearning websites. Technically speaking, an eLearning website is often referred to as a Learning Management System. Learning Management Systems (LMS) add special...
How do I create a marketing website?
One of the biggest mistakes business owners make is not thinking of their website as part of their marketing strategy. In fact, more than it being part of your marketing strategy, it should be the center of your marketing strategy. It has been well-said not to build...
Will Blind People Be Able to Use My Website?
One of the biggest shifts in the digital world recently comes in the area of accessibility. More and more companies are going out of their way (and rightly so) to cater to those who are unable to interact in the same way as others. To be honest, my team and I arrived...
The Web Design Process: What to Expect
Getting started on a new web project is super exciting! But…for you, the consumer, it can also be confusing, leaving you unsure of what to expect. What’s more, you will not find this to be a consistent experience across the landscape of designers. Our process will...
The power of simply writing words
Words cannot be underestimated. In business (and in life), almost no skill is more rare or more coveted than the ability to write. Writing is important for storytelling, for informing, for persuading, for making people take action, and more. Show me a business without...
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Hey, I'm Steve — a Christian, entrepreneur, thinker, and creator. Thanks for stopping by!