Make an Offer

Marketing & Writing

Sales is not really a mystery. It is the art and science of making something someone wants or needs, and making it available to them.

Easy, right?

Well, simple. Not necessarily easy. Many overcomplicate the process of simply creating an offer and making it available for sale.

It boils down to this: If you have a product and a list of potential buyers, at any given time, you can make those buyers an offer and create income.

The other day, I got poison ivy BAD while working in the back yard. Still not gone yet! Last Monday, it started getting into my face and eyes, and I was done messing with it. So I went and got the steroid shot.

The next day, I was scheduled to host a member call for my mentorship program, Subscription Web Design, and was hoping to bring an extra person or two on board.

I needed a sale. It was a bit too late for Memorial Day, though. So, I sent an email saying “This Sale is on Steroids” and explained my poison ivy ordeal, going to get the steroid shot, etc.

See that?

It was not anything elaborate. It took no planning. It was purely last minute and situational. Even so, and with a very small email list (this is a relatively new venture for me), I made a sale!

So just make an offer. What have you got to lose? Come up with a deal, make up a name, tell a goofy story, and let the world know about it. Don’t overcomplicate business. It’s hard enough as it is.

About Me

 
Hey, I’m Steve Schramm. I write about marketing, design, business strategy, and productivity. This blog is my personal “cookbook” to help you design a healthier business through self-directed learning.

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