The Art of Developing Frameworks

“Your framework is your savior” — Brendon Burchard via Russell Brunson Easily one of the most revolutionary concepts I’ve ever encountered was the idea that people will read, watch, and listen to your thoughts on a subject. What is now normal to an entire generation...

The power of simply writing words

Words cannot be underestimated. In business (and in life), almost no skill is more rare or more coveted than the ability to write. Writing is important for storytelling, for informing, for persuading, for making people take action, and more. Show me a business without...

Make an Offer

Sales is not really a mystery. It is the art and science of making something someone wants or needs, and making it available to them. Easy, right? Well, simple. Not necessarily easy. Many overcomplicate the process of simply creating an offer and making it available...

The blog: A place to share your ideas

It seems as though “gone are the days” when there was a de facto place where people knew they could find your ideas online.  First, it was the email newsletter. Then the weblog. Then Twitter. Then, somewhat, Youtube. Today, though, there is any number of places...