Sometimes, we forget how easy it is to fall into psychological manipulation. Especially those of us who do “sales and marketing” on the Internet. It even creeps into the way we talk about things. We’re going to “close” a sale? Why not, “Open an opportunity” instead?...
In business, there is no buzzier buzzphrase than “content marketing.” The ink spilled on this concept would fill the oceans. The problem is, most of it is empty. It’s not real content. What is “content” anyway? When most think of content on the Internet, I believe...
This is one of my favorite pieces of marketing wisdom from Jason Fried and DHH. It comes from their book Rework. They did “content marketing” before it was cool — and they hate the term. For them it’s only and always been about sharing. Doing or thinking about...
As I’ve been posting more on social media, I’m reminded of my own fragility a bit. We always want to share the best parts. But in my experience, that’s not how you connect with people. People just want somebody else to be real for once, ya know? That’s part of my...
Big Tech has wired our brains to be dependent upon them for a dopamine hit every few minutes. Slow down and let that sink in. If you’re reading this post, to some degree, you are a product that has been created by these companies in order to sell to their advertisers....
This is easily the most concrete and underrated truth of business. If you spend any time trying to “market” your business—whether you sell products or services—without a deep understanding of who your customer is, you’re wasting time and money. Even without a “deep”...
