The power of simply writing words

Words cannot be underestimated. In business (and in life), almost no skill is more rare or more coveted than the ability to write. Writing is important for storytelling, for informing, for persuading, for making people take action, and more. Show me a business without...

Make an Offer

Sales is not really a mystery. It is the art and science of making something someone wants or needs, and making it available to them. Easy, right? Well, simple. Not necessarily easy. Many overcomplicate the process of simply creating an offer and making it available...

The blog: A place to share your ideas

It seems as though “gone are the days” when there was a de facto place where people knew they could find your ideas online.  First, it was the email newsletter. Then the weblog. Then Twitter. Then, somewhat, Youtube. Today, though, there is any number of places...

The Power and Innocence of Web 1.0

There is a seismic shift happening in today’s marketing scene. Some expected it. Others are being blindsided. Some knew it was coming, but not to this extent.  I find myself in the final category. It knew it was coming, but there were a couple of things I was not...

On Trying Something New

So, I had a wild hair. This happens from time to time. Entrepreneurs deal with this often. Literally today, I tweeted out: The Entrepreneurs Prayer: God grant me the serenity to not turn my new hobby into a business. What’s the wild hair?  I decided that I would...