by Steve Schramm | Jul 9, 2024 | Marketing & Writing
In business, there is no buzzier buzzphrase than “content marketing.” The ink spilled on this concept would fill the oceans. The problem is, most of it is empty. It’s not real content. What is “content” anyway? When most think of content on the Internet, I believe...
by Steve Schramm | Jun 26, 2024 | Marketing & Writing
This is one of my favorite pieces of marketing wisdom from Jason Fried and DHH. It comes from their book Rework. They did “content marketing” before it was cool — and they hate the term. For them it’s only and always been about sharing. Doing or thinking about...
by Steve Schramm | Jun 12, 2024 | Marketing & Writing
As I’ve been posting more on social media, I’m reminded of my own fragility a bit. We always want to share the best parts. But in my experience, that’s not how you connect with people. People just want somebody else to be real for once, ya know? That’s part of my...
by Steve Schramm | Jun 4, 2024 | Marketing & Writing
Big Tech has wired our brains to be dependent upon them for a dopamine hit every few minutes. Slow down and let that sink in. If you’re reading this post, to some degree, you are a product that has been created by these companies in order to sell to their advertisers....
by Steve Schramm | May 15, 2024 | Marketing & Writing
This is easily the most concrete and underrated truth of business. If you spend any time trying to “market” your business—whether you sell products or services—without a deep understanding of who your customer is, you’re wasting time and money. Even without a “deep”...
by Steve Schramm | May 10, 2024 | Marketing & Writing
Let’s be real — I’ve read a bunch of books on marketing and business growth. Chances are, if it’s out there, I’ve either already read it or chose not to because it looks so similar to something else. I’m a big fan of the work of Donald Miller and Russell Brunson when...
