by Steve Schramm | May 26, 2022 | Marketing & Writing
I recently have decided to change my mind about a very important piece of my current marketing offering (will talk more about specifics at a later time). Discussed a bit here, as well. Basically, I realized there is a particular result that I used to want to provide...
by Steve Schramm | May 17, 2022 | Marketing & Writing
The digital space today is extremely noisy. Everyone has an opinion. One thing is for sure, if you have a product or service, you MUST be talking about it. Otherwise your business will be lost in a sea of obscurity. But HOW you talk about it matters a great...
by Steve Schramm | May 14, 2022 | Marketing & Writing
“Money is a poor motivator” – A *really* wise person, somewhere It is so easy to get caught up in the emotional consequences of audience-building. It’s a two-edged sword, really. On the one hand, there has been no other time in history like...
by Steve Schramm | May 14, 2022 | Marketing & Writing
I’ve recently started working with a new client in my marketing studio. We had a classic conversation the other day, during an onboarding call. She was concerned that, if she put content out into the world that explained her beliefs, concepts, and ideas, no one would...
by Steve Schramm | May 13, 2022 | Marketing & Writing
I am bothered by the term “sleazy marketing.” The main reason, I think, is because very little information is communicated in the phrase. Worse, it gives the reader too much interpretive leeway. They get to decide for themself what the term means, and that is...
