So, I had a wild hair. This happens from time to time. Entrepreneurs deal with this often. Literally today, I tweeted out: The Entrepreneurs Prayer: God grant me the serenity to not turn my new hobby into a business. What’s the wild hair? I decided that I would...
I recently have decided to change my mind about a very important piece of my current marketing offering (will talk more about specifics at a later time). Discussed a bit here, as well. Basically, I realized there is a particular result that I used to want to provide...
The digital space today is extremely noisy. Everyone has an opinion. One thing is for sure, if you have a product or service, you MUST be talking about it. Otherwise your business will be lost in a sea of obscurity. But HOW you talk about it matters a great...
“Money is a poor motivator” – A *really* wise person, somewhereIt is so easy to get caught up in the emotional consequences of audience-building. It’s a two-edged sword, really.On the one hand, there has been no other time in history like this...
I’ve recently started working with a new client in my marketing studio. We had a classic conversation the other day, during an onboarding call. She was concerned that, if she put content out into the world that explained her beliefs, concepts, and ideas, no one would...
I am bothered by the term “sleazy marketing.” The main reason, I think, is because very little information is communicated in the phrase. Worse, it gives the reader too much interpretive leeway. They get to decide for themself what the term means, and that is...
