This is easily the most concrete and underrated truth of business. If you spend any time trying to “market” your business—whether you sell products or services—without a deep understanding of who your customer is, you’re wasting time and money. Even without a “deep”...
Let’s be real — I’ve read a bunch of books on marketing and business growth. Chances are, if it’s out there, I’ve either already read it or chose not to because it looks so similar to something else. I’m a big fan of the work of Donald Miller and Russell Brunson when...
Every day I become more convinced that the writers make the future. Is Elon Musk making the future? Not without the Hitchhiker’s Guide to the Galaxy or Issac Asimov’s Foundation series. Do you regularly listen to audio or watch videos of long-gone business leaders?...
With age comes wisdom, so they say. And the older I get, the more I realize that what people say is not what’s most important. It’s what they do. I don’t mean this in the “do as I say, not what I do” way—actually, that’s really good advice sometimes because if you are...
Web 1.0 was really something special. There was no getting lost in endless algorithms. No death scrolling. No overhype. (Ok maybe a little hype.) For the most part, when someone had something meaningful to say, they put it online. If someone found it, great. And many...
We live in a culture that is obsessed with speed. If we can’t have it now, there is no hope we will ever have it, so our deceptive brains would have us to believe. The problem is, this is entirely untrue. You’ve likely heard the phrase, “Good things come to those who...
