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Articles
Design is for Overcoming Obstacles
People sometimes find it shocking that I’m not personally passionate about design, seeing that the primary source of my income is web design. In fact, if I had to make a guess, design is the area in which I’m the least skilled when it comes to my business, which is...
Less content, more content
Endless consumption of content can only take you so far. I think it’s good for helping get a grasp on what people think and believe about a domain, but once you’ve taken in a sufficient amount, you need to step back and form some of your own opinions. This is a lesson...
REAL “Content Marketing”
In business, there is no buzzier buzzphrase than “content marketing.” The ink spilled on this concept would fill the oceans. The problem is, most of it is empty. It’s not real content. What is “content” anyway? When most think of content on the Internet, I believe...
The Man Who Taught Me Everything: A Tribute to Russell (Jay) Easter, Jr.
I was recently invited to speak at the funeral of my friend—and “adopted” dad—Jay. He meant so much to me. Here is what I shared. I’d like to thank the family for this opportunity. I truly consider it the highest honor of my lifetime to speak here and can’t possibly...
“An audience returns often—on its own”
This is one of my favorite pieces of marketing wisdom from Jason Fried and DHH. It comes from their book Rework. They did “content marketing” before it was cool — and they hate the term. For them it’s only and always been about sharing. Doing or thinking about...
Wait and see
It was an absolute tragedy. They had finally found true love. Their life was about to start. It wasn’t supposed to end. And it didn’t. But it did change dramatically. That’s what happened when Delilah found herself in the wrong place at the wrong time. An event—a...
The world (eventually) rewards thinkers
Patience is one of the most difficult virtues to obtain. Ironic that often patience is a process that, itself, you must be patient to truly learn, understand, and appreciate. But when you finally understand patience, so much else falls into place. It’s like a...
How to Succeed In Any Business
Yesterday, we were privileged to take a rare Monday off and visit the zoo with our best friends. Because I’m a glutton for punishment, I couldn’t help but think about all of the things I noticed they were doing wrong from a business perspective. Now—they’ve been...
About Me
Hey, I'm Steve — a Christian, entrepreneur, thinker, and creator. Thanks for stopping by!