I have been in the marketing world for what feels like a very long time, although it’s not quite even been a decade yet. In that time, I have learned much in the way of tactics and strategies. But one of the most important lessons I’ve learned is this: Marketing that...
Words cannot be underestimated. In business (and in life), almost no skill is more rare or more coveted than the ability to write. Writing is important for storytelling, for informing, for persuading, for making people take action, and more. Show me a business without...
Sales is not really a mystery. It is the art and science of making something someone wants or needs, and making it available to them. Easy, right? Well, simple. Not necessarily easy. Many overcomplicate the process of simply creating an offer and making it available...
It seems as though “gone are the days” when there was a de facto place where people knew they could find your ideas online. First, it was the email newsletter. Then the weblog. Then Twitter. Then, somewhat, Youtube. Today, though, there is any number of places...
There is a seismic shift happening in today’s marketing scene. Some expected it. Others are being blindsided. Some knew it was coming, but not to this extent. I find myself in the final category. It knew it was coming, but there were a couple of things I was not...
It’s not often easy to be vulnerable and open about your background. It’s especially difficult when you are trying to relate something important about your background to teach a lesson for others today. For this reason, people wishing to be online influencers...