Words cannot be underestimated.
In business (and in life), almost no skill is more rare or more coveted than the ability to write.
Writing is important for storytelling, for informing, for persuading, for making people take action, and more.
Show me a business without anyone skilled in writing, and I’ll show you a business that will not last very long.
My business is the case in point.
We sell web design services (and for an exclusive few, marketing services). And yet, I do very little website design.
How is that possible?
The team. The team gets the work done, and they do a fantastic job at it.
Because I am allowed the time and opportunity to do what I do best, I can work with others who do what they do best, and the end product is better for it.
BTW, writing words is powerful whether or not you are the business owner. There are companies today (NorthMac Services is one of them) who looks at writing ability as a top deciding factor.
If you can’t write well, you will not get along on our team.
We like to communicate mostly through long-form, thoughtful writing. We communicate like this with clients as well.
Here’s the part that kind of stinks: Writing is possible to learn, but hard.
It takes many reps, a willingness to get good at it, and lots of patience.
But the more you do it, the better you will get, and it could likely change your life (and business) forever.