The AI revolution produced an unexpected delight: the vindication of text as king.

You may think it strange I’d say that in a world where short video dominates, but consider:

1. Using text, one can now create realistic videos. I predict public opinion will soon dethrone video as the most authentic mode of expression.

2. Writing has been around for thousands of years; it ain’t going anywhere.

3. People still want to be convinced through logic and argument. Not all, but many. This often happens through persuasive, longform writing.

4. Writing clarifies thinking. I almost never say something (at least not articulated well) unless I’ve “thought” about it through my fingertips first. There’s something profound about the power of simply writing words that transforms scattered thoughts into coherent ideas.

5. You can build anything digital now using text. Fire up Google AI Studio or Claude Code. You’ll see. This revolution in text-based content creation has democratized digital development in ways we’re only beginning to understand.

6. Text is way more efficient. WAY more. My browser, Dia, allows me to enter a keyboard shortcut and start chatting with a YouTube video. The other day, I saved myself 30 minutes by asking a question about a video instead of watching it. Got a GREAT idea from the interaction. Fired up Gemini Pro. And now have a FANTASTIC new software tool addition coming soon to my Getting Started with Subscription Web Design course. This process would have taken weeks just a few months ago.

7. Writing, done well, is beautiful. Perhaps not mine, though I try. Excellent prose is itself worthy of admiration.

In short, I think the videoification of the Internet sucked for writers. We’ve been told writing is “lesser than” video. The number of blog feeds that gave way to a video podcast in the past 10 years is staggering.

But phooey to all of it. It’s all words. And the written word is alive and well.

I like podcasting. I like making videos. But I love writing. When we focus on producing more meaningful content rather than consuming endlessly, we discover the true power of the written word. There’s something timeless about sharing ideas through writing that connects us across time and space in ways other mediums simply cannot match.

And that’s not only okay, it’s a serious superpower.