When you begin a new website project, no doubt, you have big dreams and ideas for what it can be. Part of my job as a Creative Director is to work with clients before the work begins, to make sure there is alignment between what our clients want, what they are willing...
We live in a blessed time, for sure. Absolute “nobodies” can create a social media account, YouTube channel, podcast, or blog, and start talking about anything and everything before a global audience. Most business opportunities can be started without so much as a...
One of the best insights I’ve ever received (H/T Jason Fried) is that goals are, quite often, meaningless. We set arbitrary goals, and one of two things happens: We hit the goal, then set a new one immediately. We fall short of the goal, and beat ourselves up. This is...
Every time we begin a new website project, I send the client our new project questionnaire. This questionnaire has been instrumental on getting projects started on time and on the right foot. But after these started to go out, I noticed a trend in one of the...
My first foray into website design was around 2007-2008. I was very young, very naive, and had no idea how to charge for a website. I know that back in those days, we charged around $400 for a site. What I did not realize is that some were charging $40,000 or even...
