Why I name things in our business

by | Sep 15, 2022 | Design & Development

Compass Calls, Managed Websites, and CREST, oh my! These terms mean very little to most people (virtually everyone), but they are significant pieces of my business and my life. There is a particular art and virtue in naming things. Jason Fried once tweeted: Giving...

Why Don’t You Have a Public Portfolio?

by | Sep 14, 2022 | Price & Process

It’s quite common for new prospective clients to ask if we have a public portfolio to share with them at NorthMac. This, of course, is understandable. It’s natural that you’d want to know what our work looks like so that you can determine if the work we do is...

Avoiding Scope Creep in Web Design Projects

by | Sep 7, 2022 | Price & Process

When you begin a new website project, no doubt, you have big dreams and ideas for what it can be. Part of my job as a Creative Director is to work with clients before the work begins, to make sure there is alignment between what our clients want, what they are willing...

Don’t Hit Goals—Build Habits

by | Sep 2, 2022 | Productivity & Workflow

One of the best insights I’ve ever received (H/T Jason Fried) is that goals are, quite often, meaningless. We set arbitrary goals, and one of two things happens: We hit the goal, then set a new one immediately. We fall short of the goal, and beat ourselves up. This is...