What you’re already doing.

“Work smarter, not harder,” they say. The problem is they rarely ever tell us what that means. It’s ill-defined. So I’ll give you an example of a way you can start doing this. And by the way, this works no matter what you’re doing. It...

Content is for Using, not Abusing

I’m addicted to food. There, I said it. I really love to eat. Especially pizza and delicious bread. As you might imagine, I have some weight to lose due to my addiction. The addiction is crippling sometimes. It makes me feel depressed, like I’ll never make progress,...

“In Context”

One of the big challenges in business today is the over abundance of information. (Yes, I understand the irony of writing more information right now.) And personally, I like the information. It’s great for learning, mastery, and motivation. Instead of complaining...

The Market Determines the Marketing

This is easily the most concrete and underrated truth of business. If you spend any time trying to “market” your business—whether you sell products or services—without a deep understanding of who your customer is, you’re wasting time and money. Even without a “deep”...

The best marketing book I’ve read?

Let’s be real — I’ve read a bunch of books on marketing and business growth. Chances are, if it’s out there, I’ve either already read it or chose not to because it looks so similar to something else. I’m a big fan of the work of Donald Miller and Russell Brunson when...