The Thing About Rainmakers

“Rainmakers see the world, and everyone in it, as their market. Rainmakers know the world is small. They know that everyone knows someone. They know that anyone can become a client, or refer a client, or recommend a client, or scuttle a promising relationship.” —...

The basic rules of business

Supply and demand Who determines what Spend less than you make Build recurring revenue Choose what you compete on Share everything you can Make amazing products Let customers do the talking Spotlight the transformation Charge a fair price You have to make a profit...

The Paradox of Making

There are two business leaders — not gurus, note — whom I quite admire. On the one hand, it seems they could not be any more different. And yet on the other, they are aligned on the fundamentals of what makes people want to buy your products or services. Jason Fried,...

Have an opinionated business

In the software world, there are two types of business: Those that ask you to use the software a certain way, and those that provide a set of tools that let you custom configure to suit your needs. It’s tempting to think the latter option is always better. BK, “Have...