I’m always intrigued to find when I have adopted separate beliefs, usually from different places, that are seemingly in conflict. We’ve all heard the adage, “Do or do not. There is no try.” (Thanks, Yoda.) I think the miniature green Jedi is absolutely correct. When...
Humans love a good challenge. I believe that is built into us. From the very beginning of creation, God tasked humans with subduing and filling the earth. Built into our psyche are the concepts of conquest, discovery, and overcoming adversity. This is, I think, why...
One of the very hardest questions to answer in business is, “When should I give up?” As it relates to marketing especially, you want to/need to “endure long enough to get noticed.” At the same time, maybe you’re not getting noticed because whatever you’re trying to do...
It’s crunch time. You’ve got a deadline looming or an important announcement to make, so you give a call to your friendly neighborhood website designer to get the work done. (You know, the guy or gal who built your site a year or two ago, but you haven’t spoken to...
I have been in the marketing world for what feels like a very long time, although it’s not quite even been a decade yet. In that time, I have learned much in the way of tactics and strategies. But one of the most important lessons I’ve learned is this: Marketing that...
