About 5 years ago, there was a huge move toward the concept of “productizing” your services business. In my space, website design, this became especially big. The point of productization was to go even further beyond the familiar concept of “niching down.” Most...
How do we evaluate whether a choice we have is in our best interest? What factors should go into making such decisions? No doubt, there are a plethora of possible answers.But I would argue that almost no metric is more important than that of your personal freedom.What...
“If a customer needs to contact you to discontinue the service you are providing, they can’t do so mindlessly. They have to put some thought into explaining why they don’t want or need your service any more. If you provide a great service that solves a genuine...
For many years, freedom has been one of my guiding principles. It’s was the beacon that kept me going for years awhile I built my business. Those long morning hours and long nights were in service of something greater than money. The freedom to choose my own way, make...
