The need for medium-form writing

Big Tech has wired our brains to be dependent upon them for a dopamine hit every few minutes. Slow down and let that sink in. If you’re reading this post, to some degree, you are a product that has been created by these companies in order to sell to their advertisers....

The Market Determines the Marketing

This is easily the most concrete and underrated truth of business. If you spend any time trying to “market” your business—whether you sell products or services—without a deep understanding of who your customer is, you’re wasting time and money. Even without a “deep”...

The best marketing book I’ve read?

Let’s be real — I’ve read a bunch of books on marketing and business growth. Chances are, if it’s out there, I’ve either already read it or chose not to because it looks so similar to something else. I’m a big fan of the work of Donald Miller and Russell Brunson when...

Speech is momentary; writing is legendary

Every day I become more convinced that the writers make the future. Is Elon Musk making the future? Not without the Hitchhiker’s Guide to the Galaxy or Issac Asimov’s Foundation series. Do you regularly listen to audio or watch videos of long-gone business leaders?...

Noticing > consuming

With age comes wisdom, so they say. And the older I get, the more I realize that what people say is not what’s most important. It’s what they do. I don’t mean this in the “do as I say, not what I do” way—actually, that’s really good advice sometimes because if you are...
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