by Steve Schramm | May 25, 2022 | Business & Strategy
Years ago when I first started my web design agency, I listened to podcasts like crazy. I can honestly say that if it were not for podcasting, I would not be here today. I’ve learned many of my most important insights from podcasts. One that I listened to in the...
by Steve Schramm | May 19, 2022 | Business & Strategy
I’m a logical kind of person. If someone tells me something, I am not likely to believe it by default. I will be skeptical. I want to have data, evidence, and logic supporting everything I do. That said, I have had to come to terms with the fact that not...
by Steve Schramm | May 19, 2022 | Business & Strategy
Early in one of my favorite movies, The Lost World: Jurassic Park, Dr. Ian Malcolm (the weird scientist) gets into an intense discussion with Peter Ludlow, a colleague of Dr. John Hammond. Hammond is nearing death (it is not stated, but is implied), and to the...
by Steve Schramm | May 17, 2022 | Business & Strategy
About 5 years ago, there was a huge move toward the concept of “productizing” your services business. In my space, website design, this became especially big. The point of productization was to go even further beyond the familiar concept of “niching down.” Most...
by Steve Schramm | May 17, 2022 | Marketing & Writing
The digital space today is extremely noisy. Everyone has an opinion. One thing is for sure, if you have a product or service, you MUST be talking about it. Otherwise your business will be lost in a sea of obscurity. But HOW you talk about it matters a great...