No More Unicorns in Your Business

About 5 years ago, there was a huge move toward the concept of “productizing” your services business.  In my space, website design, this became especially big. The point of productization was to go even further beyond the familiar concept of “niching down.” Most...

Marketing vs. Pandering

The digital space today is extremely noisy. Everyone has an opinion.  One thing is for sure, if you have a product or service, you MUST be talking about it. Otherwise your business will be lost in a sea of obscurity. But HOW you talk about it matters a great...

The Price of Freedom

How do we evaluate whether a choice we have is in our best interest? What factors should go into making such decisions? No doubt, there are a plethora of possible answers.But I would argue that almost no metric is more important than that of your personal freedom.What...