This is easily the most concrete and underrated truth of business. If you spend any time trying to “market” your business—whether you sell products or services—without a deep understanding of who your customer is, you’re wasting time and money. Even without a “deep”...
Let’s be real — I’ve read a bunch of books on marketing and business growth. Chances are, if it’s out there, I’ve either already read it or chose not to because it looks so similar to something else. I’m a big fan of the work of Donald Miller and Russell Brunson when...
I’m surrounded by perfectionists. Seriously — many people I work closely with are so good at the details and barely let anything slide. It drives me nuts. Of course, they probably look at me and think, “Wow, he doesn’t really care about doing a great job.” When the...
People are complicated. If there’s one thing I’ve learned, it’s that nothing is black and white. There are many layers to the decisions people make, and there are many forces at work that we’re not even aware of in our own decision-making. As a web designer, the...
Every day I become more convinced that the writers make the future. Is Elon Musk making the future? Not without the Hitchhiker’s Guide to the Galaxy or Issac Asimov’s Foundation series. Do you regularly listen to audio or watch videos of long-gone business leaders?...
