Long form > short form

I am a fan of considered, long form communication. I realize that not everyone possesses the skill to write with clarity (at least not naturally), but it can certainly be learned.  Plus, the market value of this skill cannot be understated. Most job opportunities...

Make an Offer

Sales is not really a mystery. It is the art and science of making something someone wants or needs, and making it available to them. Easy, right? Well, simple. Not necessarily easy. Many overcomplicate the process of simply creating an offer and making it available...

The blog: A place to share your ideas

It seems as though “gone are the days” when there was a de facto place where people knew they could find your ideas online.  First, it was the email newsletter. Then the weblog. Then Twitter. Then, somewhat, Youtube. Today, though, there is any number of places...