There is a seismic shift happening in today’s marketing scene. Some expected it. Others are being blindsided. Some knew it was coming, but not to this extent. I find myself in the final category. It knew it was coming, but there were a couple of things I was not...
It’s not often easy to be vulnerable and open about your background. It’s especially difficult when you are trying to relate something important about your background to teach a lesson for others today. For this reason, people wishing to be online influencers...
So, I had a wild hair. This happens from time to time. Entrepreneurs deal with this often. Literally today, I tweeted out: The Entrepreneurs Prayer: God grant me the serenity to not turn my new hobby into a business. What’s the wild hair? I decided that I would...
I recently have decided to change my mind about a very important piece of my current marketing offering (will talk more about specifics at a later time). Discussed a bit here, as well. Basically, I realized there is a particular result that I used to want to provide...
The digital space today is extremely noisy. Everyone has an opinion. One thing is for sure, if you have a product or service, you MUST be talking about it. Otherwise your business will be lost in a sea of obscurity. But HOW you talk about it matters a great...
“Money is a poor motivator” – A *really* wise person, somewhere It is so easy to get caught up in the emotional consequences of audience-building. It’s a two-edged sword, really. On the one hand, there has been no other time in history like this one....
