Marketing vs. Pandering

The digital space today is extremely noisy. Everyone has an opinion. One thing is for sure, if you have a product or service, you MUST be talking about it. Otherwise your business will be lost in a sea of obscurity. But HOW you talk about it matters a great deal,...

Start with Something That Already Works

As a creative entrepreneur, I love bringing a new idea to manifestation from nothing. It’s one of my favorite things about business, opportunity, etc. But you don’t always have to start from scratch. In fact, sometimes you probably shouldn’t. Another way...

The Price of Freedom

How do we evaluate whether a choice we have is in our best interest? What factors should go into making such decisions?No doubt, there are a plethora of possible answers.But I would argue that almost no metric is more important than that of your personal freedom.What...

Be willing to share how the sausage is made

I’ve recently started working with a new client in my marketing studio. We had a classic conversation the other day, during an onboarding call. She was concerned that, if she put content out into the world that explained her beliefs, concepts, and ideas, no one would...
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