I’ve recently started working with a new client in my marketing studio. We had a classic conversation the other day, during an onboarding call. She was concerned that, if she put content out into the world that explained her beliefs, concepts, and ideas, no one...
I am bothered by the term “sleazy marketing.” The main reason, I think, is because very little information is communicated in the phrase. Worse, it gives the reader too much interpretive leeway. They get to decide for themself what the term means, and that...
