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Articles

Don’t Hit Goals—Build Habits

One of the best insights I’ve ever received (H/T Jason Fried) is that goals are, quite often, meaningless. We set arbitrary goals, and one of two things happens: We hit the goal, then set a new one immediately. We fall short of the goal, and beat ourselves up. This is...

How Long Does It Take to Build a Website?

Every time we begin a new website project, I send the client our new project questionnaire. This questionnaire has been instrumental on getting projects started on time and on the right foot. But after these started to go out, I noticed a trend in one of the...

Progress is success, but trying is failure

I’m always intrigued to find when I have adopted separate beliefs, usually from different places, that are seemingly in conflict. We’ve all heard the adage, “Do or do not. There is no try.” (Thanks, Yoda.) I think the miniature green Jedi is absolutely correct. When...

The difference between endurance and stupidity

One of the very hardest questions to answer in business is, “When should I give up?” As it relates to marketing especially, you want to/need to “endure long enough to get noticed.” At the same time, maybe you’re not getting noticed because whatever you’re trying to do...

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Hey, I'm Steve — a Christian, entrepreneur, thinker, and creator. Thanks for stopping by!

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