Web Guy • Learning Fanatic • Biz Nerd
Do you have a skill or passion you want to teach others?
Self-directed learning changed my life. Now, I’ve devoted my life to educating others and helping other educators share their message.
Articles
The Price of Freedom
How do we evaluate whether a choice we have is in our best interest? What factors should go into making such decisions? No doubt, there are a plethora of possible answers.But I would argue that almost no metric is more important than that of your personal freedom.What...
It’s about the art, not the attention
"Money is a poor motivator" - A *really* wise person, somewhere It is so easy to get caught up in the emotional consequences of audience-building. It's a two-edged sword, really. On the one hand, there has been no other time in history like this one. Anyone---and I do...
Be willing to share how the sausage is made
I’ve recently started working with a new client in my marketing studio. We had a classic conversation the other day, during an onboarding call. She was concerned that, if she put content out into the world that explained her beliefs, concepts, and ideas, no one would...
The Psychological Power of a Subscription Business
"If a customer needs to contact you to discontinue the service you are providing, they can’t do so mindlessly. They have to put some thought into explaining why they don’t want or need your service any more. If you provide a great service that solves a genuine...
“Sleazy Marketing” vs “Sleazy Pontificating”
I am bothered by the term “sleazy marketing.” The main reason, I think, is because very little information is communicated in the phrase. Worse, it gives the reader too much interpretive leeway. They get to decide for themself what the term means, and that is...
CEO, or Something Else? The Journey to Becoming My Own Employee
For many years, freedom has been one of my guiding principles. It’s was the beacon that kept me going for years awhile I built my business. Those long morning hours and long nights were in service of something greater than money. The freedom to choose my own way, make...
About Me
Hey, I’m Steve Schramm. I write about marketing, design, business strategy, and productivity. This blog is my personal “cookbook” to help you design a healthier business through self-directed learning.