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Articles
The Authenticity of Web 1.0 with the Power of Web 2.0
Web 1.0 was really something special. There was no getting lost in endless algorithms. No death scrolling. No overhype. (Ok maybe a little hype.) For the most part, when someone had something meaningful to say, they put it online. If someone found it, great. And many...
The One Reason Why Some Things Just Don’t Work (And What to Do About It)
There’s nothing worse than feeling like you have to push something. In life, there are times when the universe seems to be working against you. Nothing goes right. There’s friction. Tension. And no matter what you do to overcome it, it feels like running through one...
Tired of Spinning Your Wheels? Focus on Marketing that Can’t be Bought
We live in a culture that is obsessed with speed. If we can’t have it now, there is no hope we will ever have it, so our deceptive brains would have us to believe. The problem is, this is entirely untrue. You’ve likely heard the phrase, “Good things come to those who...
Choosing to become a giver instead of a taker
Most of us grew up learning the lesson, “It is better to give than to receive.” It’s true. This line comes from the Bible; the word “better” actually is something like more blessed, which carries the meaning of “Happy Making.” (Language c/o of Randy Alcorn). More...
Is getting more done the right goal?
Spend any amount of time studying productivity, and what you’ll find is a lot of advice about how to get more stuff done. It’s an attempt at control. We hate the idea of going through our day, having only accomplished 10 things instead of 11. Or 3 instead of 4. Or 49...
The Art of Developing Frameworks
“Your framework is your savior” — Brendon Burchard via Russell Brunson Easily one of the most revolutionary concepts I’ve ever encountered was the idea that people will read, watch, and listen to your thoughts on a subject. What is now normal to an entire generation...
Why I name things in our business
Compass Calls, Managed Websites, and CREST, oh my! These terms mean very little to most people (virtually everyone), but they are significant pieces of my business and my life. There is a particular art and virtue in naming things. Jason Fried once tweeted: Giving...
Why Don’t You Have a Public Portfolio?
It’s quite common for new prospective clients to ask if we have a public portfolio to share with them at NorthMac. This, of course, is understandable. It’s natural that you’d want to know what our work looks like so that you can determine if the work we do is...
About Me
Hey, I'm Steve — a Christian, entrepreneur, thinker, and creator. Thanks for stopping by!