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Articles
The Psychological Power of a Subscription Business
"If a customer needs to contact you to discontinue the service you are providing, they can’t do so mindlessly. They have to put some thought into explaining why they don’t want or need your service any more. If you provide a great service that solves a genuine...
“Sleazy Marketing” vs “Sleazy Pontificating”
I am bothered by the term “sleazy marketing.” The main reason, I think, is because very little information is communicated in the phrase. Worse, it gives the reader too much interpretive leeway. They get to decide for themself what the term means, and that is...
CEO, or Something Else? The Journey to Becoming My Own Employee
For many years, freedom has been one of my guiding principles. It’s was the beacon that kept me going for years awhile I built my business. Those long morning hours and long nights were in service of something greater than money. The freedom to choose my own way, make...
About Me
Hey, I'm Steve — a Christian, entrepreneur, thinker, and creator. Thanks for stopping by!
