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No More Unicorns in Your Business

About 5 years ago, there was a huge move toward the concept of “productizing” your services business.  In my space, website design, this became especially big. The point of productization was to go even further beyond the familiar concept of “niching down.” Most...

Marketing vs. Pandering

The digital space today is extremely noisy. Everyone has an opinion.  One thing is for sure, if you have a product or service, you MUST be talking about it. Otherwise your business will be lost in a sea of obscurity. But HOW you talk about it matters a great...

Start with Something That Already Works

As a creative entrepreneur, I love bringing a new idea to manifestation from nothing. It’s one of my favorite things about business, opportunity, etc. But you don't always have to start from scratch. In fact, sometimes you probably shouldn't. Another way to talk about...

The Price of Freedom

How do we evaluate whether a choice we have is in our best interest? What factors should go into making such decisions? No doubt, there are a plethora of possible answers.But I would argue that almost no metric is more important than that of your personal freedom.What...

It’s about the art, not the attention

"Money is a poor motivator" - A *really* wise person, somewhere It is so easy to get caught up in the emotional consequences of audience-building. It's a two-edged sword, really. On the one hand, there has been no other time in history like this one. Anyone---and I do...

Be willing to share how the sausage is made

I’ve recently started working with a new client in my marketing studio. We had a classic conversation the other day, during an onboarding call. She was concerned that, if she put content out into the world that explained her beliefs, concepts, and ideas, no one would...

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Hey, I'm Steve — a Christian, entrepreneur, thinker, and creator. Thanks for stopping by!

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