Web Guy • Learning Fanatic • Biz Nerd
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Self-directed learning changed my life. Now, I’ve devoted my life to educating others and helping other educators share their message.
Articles
The best kind of client pays you every month, forever…
I have a motto: The best kind of client pays you every month, forever... In the world of digital marketing and online business, there are a lot of "hypesters and hucksters." Unfortunately, many of them talk about making "easy money" and squeezing as much money as...
Fellow web designers: 5 signs you need to switch to a subscription web design model
It's no secret that the subscription model is growing in popularity. People are gravitating toward it because it offers them predictability and convenience. That's why I did it! At least one of the big reasons... But did you know that this model can work for WEB...
Who we hired first when it was time to scale our web design business
There are different ways to run a business. I know people who are quite happy to maintain a certain number of clientele and remain a solo shop for a while. Perfectly legitimate option. Some would rather build a huge agency. And some want to go in between....
Shapeup for Clients: The Heartbeat
One of the core tenants of Shape Up is the Heartbeat. The Heartbeat was invented as a way to keep the entire team in the loop of current projects and progress. Writes Jason Fried: A Heartbeat summarizes all the work the team did over the last 6-week cycle. It's a way...
Shapeup for Clients: A Series Based on Implementing Basecamp’s Shapeup Process with Web Design Client Projects
Read this blog for very long, and you will find I am an avid fan of 37signals and their signature product, Basecamp. I resonate deeply with their business philosophy and product philosophy. 20 years ago, 37signals began as a web design firm. However, as they...
“The Rent is Due Every Day”
One of my favorite quotes is: Success is never owned, it is only rented. And the rent is due every day. — Rory Vaden Entrepreneurs tend to live in this strange place between two words: Achievement and leisure. Most of the entrepreneurs I know got into business for...
Long form > short form
I am a fan of considered, long form communication. I realize that not everyone possesses the skill to write with clarity (at least not naturally), but it can certainly be learned. Plus, the market value of this skill cannot be understated. Most job opportunities...
Make an Offer
Sales is not really a mystery. It is the art and science of making something someone wants or needs, and making it available to them. Easy, right? Well, simple. Not necessarily easy. Many overcomplicate the process of simply creating an offer and making it available...
About Me
Hey, I’m Steve Schramm. I write about marketing, design, business strategy, and productivity. This blog is my personal “cookbook” to help you design a healthier business through self-directed learning.